 |
Product News |
|
|
 |
 |
 |
| The Focus of the New Times of Welding: Integrate Resources and Make Industrial Policies |
| TIME：2008-12-9 15:25:21 |
Author： weld21 |
 |
As is known to all, Barbie produced in original equipment manufacturer(OEM) in China is valued at only $1, but the retail price in Walmart in America is 9.99 dollars,close to 10 dollars just travelling along the Pacific coast of the United States. In another word, manufacture and processing-the low-value spot- is only worth $1, meanwhile, another six spots-products design, material purchase, logistics delivery, order handling, wholesale and retail-produce high up to nearly $9 added-value. Unfortunately, it is the low-valued point that we our welding industry pay great attention to. Actually, it has been the focal point of commercial competition of welding at all times. Our products mostly appear in the low and middle market. We hardly have other ways to impress buyers except price war.
Everyone in Lijiang Summit Meeting expressed their opinions with great complaint about the price war. Indeed, the new times of welding doesn't permit us indulging in the price war. If we our weiding corporations haven't been clearing about the gap between precursors and us, and are still at war with a view to price, the dream of becoming the international welding technology center may not come true!
The Focus of the New Times of Welding: Integrate Resources and Make Industrial Policies
--Comment on Lijiang Summit Meeting in 2008
The topic of Lijiang Summit Meeting of National Welding Enterprises Manager is "to promote the welding industry development in order with scientific outlook on development as the guidelines". As a result, six key words can show the subject of the meeting, and we could make out the approaching signal of the new times of welding.
Key word 1: State-owned enterprises-ending the leading actor
The protagionst is crucial for the industry's orderly progress. Our welding industry have developed more than 50 years from scratch, and expanded from planned economy to market economy, which is the result of the hard work of generations. Once, the state-owned enterprises played an an leading actor all the time in the planned-economy times, guiding the trade's development. However, the flagship of the industry, such as Shanghai Welding Machine Factory, Chengdu Welding Machine Factory, had dropped out the stage.
Among the enterprises attending the meeting, foreign enterprises and private-owned enterprises are the main body. Concretely, most of enterprises are domestic private-owned enterprises, except for PWST is Japan China joint venture, OTC is Japanese-funded enterprise. Also, a significant portion of the attendees are mainstream enterprises, who will contribute to the industry' s growth.
Key word 2: Guild-numerous similar associations
The welding industry has its own law of development. Over against the corporate giants aboard, our domestic companies are not only out of fund and technology, but also lack of core competencies-they are short of corporate culture contruction, management philosophy and research-and-development strength. To make our domestic enterprises remain invincible in the global competition, we must hold together and standardize ourselves competiton instead of caring only for his own interest. Of course, what make it realistic is a forceful organizer and leader.
Looking the development of welding industry aboard, we say the guild holds the balance. It play an important role in integrating resources and making norms. But it is different in China. There are numerous similar association on account of historical factor with Chinese characteristics. What's worse, a person can hold plural offices in different association, which is ubiquity in welding industry. Anyhow, the guild can't act as a good leader.
Luckily, some corporate leaders have realised the problem, and try to put the guild back on the right track, so that it can operate availably.
Key word 3: Price-the focus of confusing competition
It is the price war that bothers many companies in the welding marketing. But in my opinion, it is better than no competition. In another word, it means commercioganic. Market is the platform for enterprise development. The market is like a cake, and everyone want to have a piece of it. At the same time, it can give them a chance to promote. It's a better way for welding indurtry'development and progress than in the planned-economy times.
The price war make the industry confused for a short while, but it is the representation of the old rules' broken and new rules' establishment. Market has its own track. Who stir up the war, who has to confront the risk!
Key word 4: Account sale-seeming reasonable way
We can say: the account sale is an unwritten rule in the welding market in China, which is conflicted with the industry's developmeng in order. However, whatever is, is right.
Maybe for many big businesses, the account sale is not worth saying. Of course, it has maladies. Also, it has advantages. It can give some companies a chance to gain necessary capital. And, we must acknowledge that the competitive manner has great risk: first, the manufacturer must be confident of his products of great quality, then he take the way, or he must be inviting himself destruction; secondly, it is hard to tell whether the purchaser is credible, whether he can pay on schedule, etc. if the company is unfortunate to meet the thing, it is a question for the limited-fund company to keep operating.Regardless of its reasonableness, first of all, it can give a warning to the companies ranking ahead temporarily-brand is capital, and quality the key.
Key word 5: Fair-the refulgence may die away
The fairs in the welding industry are also at work in pushing the industry forward. However, it is a pity that though we bring out the second-ranking exhibition in the world, we don't bring out the same ranking domestic manufacturer. Does it will make difference on fairs? How long will the fairs' rings last? Some of attendees and absentees expressed their disgruntled feelings about the frequent exhibitions. The exhibition industry also faces a new challenge. I'm afraid it is hard to keep remarkable.
Key word 6: Integration-the future of resource resetting
If two weighty enterprises in conjunction make full use of their own resources to operate, or strong investors set foot in welding industry, I think the real integration starts. Also, then, people may pay attention to it! The resource resetting should be the future trend. In the product-line competition of global economy, we shoule give more attention to high added-value links, for example, research-and-development, marketing service, brand developing, especially joint operation,instead of the most rock-bottom, toilsome, low-value, dissipative, even environmental pollution link.
If the price war is the phase we our welding industry's development must to face, the industry must approach to resource integration, which is the law each industry has to stand to in the produce-line competition of global economy. As is said in The World Is Flat written by Thomas L.Friedman, "The best companies are the best collaborators. In the flat world, more and more business will be done through collaborations within and between companies, for a very simple reason: The next layers of value creation-whether in technology, marketing, biomedicine, or manufacturing-are becoming so complex that no single firm or department is going to be able to master them alone…"
|
| ［MORE NEWS ］ ［TOP］ |
|
|
 |
